Targeted email marketing campaign are by design intended to be more effective than other email messages seen by using Outlook, Google or Yahoo as an example. One of the reasons for this is that a good email marketing program will allow you to capture key details about your recipient such as their first and last name, company information, telephone numbers and varied interests.
When you as a company or organization are crafting your emails, you can easily and efficiently include those unique details in the email. When someone receives a personalized email, they are more likely to pay attention than if you say, “Greetings or Welcome”.
An additional feature is that email marketing programs often provide you with statistics so you can measure the effectiveness of the emails being sent out. You’re able to see who is opening their emails as well as click-through and forwards.