Email marketing catches the eye. When it’s done right, it inspires action. For some, that might mean getting someone to buy, sell, respond and/or hopefully to share your content. If you received an email that you found helpful, you’re likely to share that in your various networks to help someone else. That’s a potential new sign up for you and your business. Because that email is being shared by a friend and or business colleague, it is likely to be read.