Email marketing provides an opportunity for you as an organization or a business to share content from not only your direct source or expertise, but of other trusted business colleagues and resources. You know this already, however let me remind you that people don’t want to be sold to “all the time”. Want they want is to have an understanding of what you do and above all, how the connection they have with you is going to help them. You’ve heard of WIIFM right? That’s “What’s In It For Me”? Your job is to show them why you are a good connection for them and to share resources that will help them reach their intended goals.