What’s so special about you?
The whole premise of email marketing is to share with your customers, clients, vendors and the like what’s special, unique and relevant about you. How can you help them? In other word, why should they call you, think about you or refer you?
How much time do you have to convince them? It’s not likely that you can consistently deliver, the why’s in the 3-minutes you get to have someone’s full attention. Email marketing helps you to deliver your particular business expertise in a way that tells the recipient how you can help them.