Liistening to the radio this morning, an Ohio court branded a 32-year old woman as an "idiot" and ordered her to wear a sign that said so. Read more here. Though she made the unwise decision of trying to drive around a school bus that was unloading children, now everyone will know of her bad decision both virally and in her community where she will have to stand and wear a sign that says loud and clear, I'm an idiot".
Could your business stand that kind of publicity? Would you be able to shake off the stigma of negative perception associated with being a perceived "idiot" when trying to grow your business? No doubt it would be an uphill battle. With all that you have to contend with and consider, it would be prudent to make decisions that leave a favorable impression.. not the other way around.
Creating a plan for your business is one way to head off negative perceptions about your business. This practice is important because it helps you to plan in advance for issues that may come up rather than reacting to them. Perhaps the Ohio woman was late for an appointment; maybe she's just impatient; maybe her judgement was out of whack that day. Whatever the reason, she'll be paying the price for a long time to come. Visit here to start your business planning process.
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