When designing the look of your business card, be mindful of not making your card too cluttered with information. Often we look at our business card as a walking advertisement and try to put as much information as we can on it in order to evoke a call to action. In some cases, we can be guilty of using our business card in place of a having a qualifying conversation.
By not utilizing the proper mix of white space and graphic design elements, business cards can have the opposite intended purpose and wind up losing us a potential client or referral. The ultimate heart-breaker is when our creations are thrown in the trash.
Your design elements should keep in mind how we as humans process graphics and text. The Gestalt Principle explains the theory of how we interpret visuals and fortifies the message that less is often a better approach. Using a good balance of white space is an effective and eye-catching way to approach your business card designs. It helps clients understand and process your information better which hopefully will translate to more business for you.
By not utilizing the proper mix of white space and graphic design elements, business cards can have the opposite intended purpose and wind up losing us a potential client or referral. The ultimate heart-breaker is when our creations are thrown in the trash.
Your design elements should keep in mind how we as humans process graphics and text. The Gestalt Principle explains the theory of how we interpret visuals and fortifies the message that less is often a better approach. Using a good balance of white space is an effective and eye-catching way to approach your business card designs. It helps clients understand and process your information better which hopefully will translate to more business for you.
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