While watching any episode of Extreme Makeover; you always see Ty and his team talking, observing and spending time with what we can for the purposes of this blog, call his clients. The goal is to create an ultimate customer experience; to create the “WOW” factor and to answer the needs whether they have been voiced or not in a specific amount of time.
Now I’ll admit, from the purely entertainment perspective of the show, I’m often found sitting with the most satisfied and fulfilling emotion on my face while I watch the families reaction to this incredible gift they’ve been given. While we may never elicit that type of reaction from a business client, modeling ourselves after the popular television show can help us win the customer’s loyalty by listening, observing and fulfilling their stated and sometimes unstated needs. We may not get a thousand cheering fans for our action, but we'll get the thumbs up from our client. Here's to your next Extreme Makeover!
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