Email marketing helps you brand your business in the minds of potential consumers and with your existing client base. Beyond the customer experience, which hopefully is a good one, consumers connect with a business visually. Email marketing helps to reinforce your company logo, along with the look and feel of your business as a whole. It’s true that email marketing alone will not ensure that your customers keep coming back but if and when they do, they’ll know who you are by the medium you use and the message you are sending out to connect with them.
2. What’s so special about you?
The whole premise of email marketing is to share with your customers, clients, vendors and the like what’s special, unique and relevant about you. How can you help them? In other word, why should they call you, think about you or refer you?
How much time do you have to convince them? It’s not likely that you can consistently deliver, the why’s in the 3-minutes you get to have someone’s full attention. Email marketing helps you to deliver your particular business expertise in a way that tells the recipient how you can help them.
3. Hit The Mark
Targeted email marketing campaign are by design intended to be more effective than other email messages seen by using Outlook, Google or Yahoo as an example. One of the reasons for this is that a good email marketing program will allow you to capture key details about your recipient such as their first and last name, company information, telephone numbers and varied interests.
When you craft your emails, using an effective email marketing tool allows you ways to easily and efficiently include those unique details in the email. When someone receives a personalized email, they are more likely to pay attention than if you say, “Greetings or Welcome”.
Wouldn’t it be helpful to know who is reading your emails? A good marketing program often provides statistics so you can measure the effectiveness of the emails being sent out. You’re able to see open rates as well as click-through and forwards.
Using email marketing is a smart, efficient and affordable tool for today's small businesses. Contact me today for training on one of the best email marketing tools available, Constant Contact.